The first song he produced was Turbulence's lovers rock single, "Name and Number" (1999). McGregor officially began producing roots reggae in 1999. As a teenager, McGregor began experimenting with Steely's production equipment, imitating the styles of his musical idols, Bob Marley and Clement "Coxsone" Dodd. Kemar McGregor is a family relative of reggae producer Wycliffe "Steely" Johnson from renowned reggae production team Steely and Clevie. 1.2 Cousins Records and Tad's Records: 2007–2009.1.1 VP Records and Greensleeves Records: 2006–2010.McGregor's smooth, seamless mixing style earned him the nickname "Flava" among established Jamaican selectors, prompting McGregor to adopt the radio pseudonym "DJ Flava." He worked as a radio deejay on RJR 94 FM in Kingston before founding his first recording label, No Doubt Records, in 2001.
Kemar McGregor was born in the Community 7 section of Kingston, and grew up in Montego Bay, Jamaica. McGregor is the owner and chief executive officer of FM Records. He has recorded and produced music for the most renowned artists in the music industry, including Sinead O'Connor, Musiq Soulchild, Syleena Johnson, Jon Secada, Maxi Priest, Sizzla, Marcia Griffiths, Beenie Man, Wayne Wonder, Buju Banton, Capleton, Sanchez, Freddie McGregor, Luciano, Sugar Minott, Barrington Levy, Gregory Isaacs, Morgan Heritage, Half Pint, Tanya Stephens, Gyptian, Cas Haley, Beres Hammond, Glen Washington, Etana and Cocoa Tea, among many others. Kemar McGregor (born 20 June 1980), also known by his nicknames, DJ Flava and Flava McGregor, is a Jamaican-American pop reggae producer.
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